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Heinz “Breakfast Hack”

Project Type

Strategy, Visual Identity & Design, Campaign Concept

Date

March 2025

Work Source

Proactive Work

A proactive campaign concept that “hacks” McDonald’s 11 a.m. cutoff: a Heinz-branded ghost kitchen on Uber Eats keeps breakfast going all day and pairs every order with Heinz Jalapeño Ketchup—turning a cultural craving into earned buzz.

Campaign Board

Campaign Board

Package shot

Package shot

UI Design

UI Design

Pattern Design

Pattern Design

Package Mock

Package Mock

Package

Package

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