A proactive campaign transforming Play-Doh from a kids’ craft toy into an unexpected tool for adult connection. Rooted in the insight that first-date jitters often make genuine interaction difficult, Doh-Date reimagines Play-Doh as a playful icebreaker game that turns creativity into chemistry. Participants mold answers to flirty prompts divided into “Appetizer,” “Main Course,” and “Dessert,” stages—sparking laughter, curiosity, and emotional openness. The campaign extends across physical card sets, digital experiences, Tinder collaborations, and out-of-home activations, positioning Play-Doh as the medium for modern-day emotional play.